html - How to implement Rich Snippets -


i looking include rich snippets site i'm building customer. customer requested because wants organic search results show review stars.

i have read blog posts rich snippets none of them show or tell me change in source code review stars show in google.

i've got following data @ disposal:

  • company name
  • site name
  • review average
  • total reviews

to add upon story (in hopes of making more clear):

i'm working on webshop. let's call example.com. after customers made purchase in webshop receive email asking them if want rate webshop. client wants ratings (stars) visible in organic search results. i've learned rich snippets required this. not understand how these rich snippets should look, need place them, , especially. type of rich snippet need this.

google documents rich snippets. case:

the examples still use inactive vocabulary data-vocabulary.org, explained in header, want use vocabulary schema.org now.

the relevant schema.org types be:

you can use vocabulary schema.org different syntaxes. marking visible content on webpages, you’ll want use microdata or rdfa (see my answer differences).

for checking structured data, can use google’s testing tool.


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